“Passa a Visão”

The “Passa a Visão” project (Spread the Word, in english) was launched in 2022 to address the many forms of violence affecting the lives of children and adolescents in Cidade Tiradentes, São Paulo—a district home to over 230,000 residents. Developed in partnership with UNICEF Brazil and the Labor Prosecutor’s Office (Ministério Público do Trabalho), the project adopted a territorial and intersectional approach, centering youth leadership as a key strategy to share trustworthy information and prevent gender-based violence, racism, and other forms of inequality.

The project was designed and implemented around two integrated strategies: youth engagement and communication for social behavior change.

Through the youth engagement front, we mobilized and trained the Passa a Visão Youth Network—a group of 50 adolescent and young communicators (ages 14–19) from Cidade Tiradentes. They participated in workshops on violence prevention and were challenged to develop communication materials to inform and engage other young people in the area. Their outreach reached over 21,000 people between 2022 and 2023. The youth network also took part in public policy discussions focused on preventing violence against children and adolescents.

On the communication for social behavior change front, developed in 2022, we partnered with local organizations to create a community media campaign that reached approximately 24,000 people. We also produced and distributed an educational material  on gender-based violence prevention and led training workshops and discussion circles that engaged 105 public professionals working in the local child protection system.